This past summer, we were invited to vacation with the extended family in California. Impractical as it seemed to leave the farm in July at the peak of the growing season, we found really dedicated and talented help and scheduled a six-week drive across the country with our 8-year-old daughter. It had been nine years of farming without a summer vacation, so we saw this as an opportunity to see what other farmers were doing and re-inspire ourselves. Our specific goal was to visit farmers markets as customers and evaluate the effectiveness of their produce displays. On our 8,000-mile cross-country odyssey, we visited 18 markets across 16 states. We saw a lot of market stands we liked and formulated the three A’s of an effective market display —authenticity, abundance, and approachability. The best displays combined these traits into an irresistible source of fantastic foods and gave us a plethora of ideas and insight.