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Lessons learned at farmers’ markets

publication date: Nov 1, 2001
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We have a small family farm growing a variety of fresh organic vegetables, herbs and strawberries. Our farm is located in Watsonville, California, about an hour and a half south of San Francisco. We are in the heart of strawberry production land: home of Driscoll’s berries among others. Here in Watsonville it’s cool and temperate most of the year; it never gets too hot so the strawberry and bush berry season goes for at least seven months out of the year. We are farming a total of 32 acres on 3 separate pieces in two different counties. We have 10 or so employees in the high season.

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