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Increase farmers market sales with the “wow factor”

publication date: Jun 1, 2016
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Do you ever find yourself arriving for setup at farmers market, eyeing all the great-looking produce and hoping your own offerings will bring in the customers too? Although farmers markets have the spirit of collaboration rather than competition, it’s not wrong to hope for a good day, one in which you’ll sell most of your product. Yet it’s easy to feel like one of a myriad of fish in the pond of farmers selling at market – all with basically the same products. How to set yourself apart from other vendors and increase your sales is an important question. You can do this with something we call the “wow factor,” which is a set of actions, skills and values that can be used to appeal to farmers market customers.

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