In the June/July magazine, our cover story talked about how REKO rings are a new way to sell to your local community through a closed Facebook group. You can read that article here.
Though at the time of writing I could only find three REKO rings operating in North America, I knew there must be more. So at the end of the article we appealed for anyone doing a REKO in North America to get in touch with us, and I’m so glad Heather Anderson at Green Wagon Farm did.
Heather and I talked on the phone about how they do their REKOs a little bit differently from the original model. The primary difference is that with most REKOs, farmers are advertising their wares by posting an offer of produce or flowers to the closed Facebook page for their ring, and customers order by commenting on the post. In Green Wagon Farm’s REKO Markets, producers link directly back to their website for online payment, so customers order and prepay through each producer’s website, instead of ordering through Facebook. Here is our interview.