Food hubs help small growers sell to large wholesale buyers
publication date: Sep 1, 2011
Demand for local food is growing among wholesale buyers such as supermarkets, colleges, corporate cafeterias, and hospitals. But most institutional buyers require volume and consistency that most small growers can’t provide. As GFM pointed out in several articles this year about scaling up, farmers who have successfully added institutional accounts to their markets usually do so through some kind of program that aggregates and distributes on their behalf.
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